YouTube Users in India Will See More Local Language Content

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YouTube has annoucned today in its blogpost that users of YouTube will now have the opportunity to see more local language content on Home and Trending. This feature has started rolling out for all users. We are reproducing below blogpost of Marcel Gordon, Product Manager about this new feature:

“Based on your watch history, YouTube will automatically identify your preferred Indic language – from Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu – and display more content in that language on Home.

The language preference is based on a combination of your user interface language, your watch history, and your location. If you think that YouTube has identified the wrong language for you, you can change your language. Or you can simply watch more videos in your language, and YouTube will gradually correct itself.

As a result, you will see more local language content in two places on YouTube:
1. On Home, you will see more local language content such as movies and music, especially if you’re a first time user. If you’re an existing YouTube user, you will continue to receive great recommendations based on what you watch.

2. Trending will now show trending videos based on your local language. For example, if you have indicated preference for Tamil, Trending will contain videos that are trending amongst Tamil-speaking users in India”.

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