On the occasion of World Hindi Day, scheduled on 10th January 2017, Microsoft has shared certain interesting insights on what consumers searched for online, via Bing, in Hindi in the year 2016. Here are some of the interesting findings :
In politics, the most searched persons were Narendra Modi, Baba Ramdev, Mayawati, Rahul Gandhi and Akhilesh Yadav. In sports segment, the most searched were Indian Cricket Team, Virat Kohli, Sachin and MS Dhoni etc.
While demonetization continues to be one of the most buzzing topics in India, Sonam Gupta was not far behind and won number 5 slot as a result of the jokes that went viral. Results of aggressive launches and brand positioning for Patanjali reflected in the online searches as well, as the brand emerged as one of the most popular brand in terms of Bing searches and Ramdev as the second most Bing searched personalities in politics
Gadar remains as one of the most loved Bollywood movies, as a part of Bing search results for 2016 for hindi, the movie won the number 3 slot leaving behind most talked about movies like Bajrangi Bhaijaan and Shivaay.