It is raining gadgets nowadays and to join the party is Sony. Sony Mobile Communications has launched today the Xperia series handsets – Xperia S, Xperia P and Xperia U, as well as the Xperia Sola to the Indian market in Gurgaon.
The flagship smatphone Xperia S features a 4.3 inch scratch-resistant TFT touchscreen with a resolution of 1280×720 pixels. It runs Google Android 2.3 (Gingerbread) operating system (upgradable to Android 4, Ice Cream Sandwich). The Xperia S is powered by a 1.5 GHz Qualcomm dual-core processor, and flaunts a 12.1 megapixel camera with auto focus, 16x digital zoom and LED flash. It also has a 1.3 megapixel front-facing camera. The phone has 1 GB RAM. Other key features include WiFi and WiFi Hotspot functionality, HDMI Support, DLNA certified and NFC. The phone is also PlayStation certified. MRP of this handset is Rs. 32,549.
It will be the first phone to be made available in the country since Sony Mobile Communications became a wholly owned subsidiary of Sony Corporation earlier this year.
Sony also unveiled the Xperia P, Xperia U and Xperia Sola handsets, which will be available to consumers in Q2 of this year.
Prices of above three models have not been disclosed yet.
To introduce Xperia smartphones, Sony Mobile Communications has launched one of its largest brand and marketing campaigns in India called ‘Made of Imagination’. According to the company -Xperia smartphones are a cornerstone of Sony’s entertainment experience and we wanted to create a campaign that is true to Sony, one that is unique, memorable and sparks consumers’ curiosity and imagination. The Made of Imagination campaign demonstrates that Xperia smartphones are made of more than microprocessors and memory chips – they are designed to let consumers use their creativity and imagination to drive connected experiences that interest and excite them.
Xperia S is good feature smartphone but we feel that it is highly priced and will face tough competition from Samsung Galaxy II and upgraded version of Samsung Galaxy, which is round the corner. Only the coming time will tell, how much market share can be captured by Sony in India for its new handsets.